Thursday 30 September 2010

Marketing movies (BBC2) Educational Documentary


It was a mixed documantary as it had archive footage narration and interviews with experts.
The themes were about marketing films, persuasion and the importance of marketing to a specific audience.
At the start it was upbeat. In the middle they were talking about the importance of marketing. At the end they showed the 2 different trailers for the 2 different audiences.
there were close ups and static camera slots on the interviews. there wer location shots of london. there were lots of zooms into important people. there were lots of pans of merchandise and close ups of posters.
There were posters in the background of interviews. The cinema of the premier was shown and the premier itself.
there were non-diagetic music beds. There was also upbeat music throughout which was trying to persieve mouse hunt as a happy funny film.
Film footage of mouse hunt was used because that was the central film of the documentary and the lion king and the little mermaid were used because they made very succesful merchandise.
There were fast pace cuts used at the start to make it seem interesting. there were also relivant cut aways to the theme of the documentary at that time. But there were fades used and they were used very inefectivly almost ametuer like.
The graphics were overused and self explanitory the effective graphics were used to show who was being interviewed.

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